In this article you will learn how to structure your website to please your visitors and the search engines. Often times, site structure is often overlooked, but is a crucial part of your medical SEO.
A sloppy site is a distraction for visitors and spiders. If it is hard to get to your site, no one will see your content, no matter how high the quality is. Pulling key content is crucial, so you must have clean code to help spiders. This will help your rankings on Google, and help visitors find the information they are looking for.
The structure of your medical SEO is very important, because when spiders crawl your site, the structure is what information is gathered. It also shows how important that information is, compared to other information on your site. Pages that change visitors into clients are the ones that have a good structure, the ones that lead visitors to the right place.
Use CSS to Keep Code Clean
CSS (Cascading Style Sheets) help make your website more accessible, increases the download time of your site and its pages, and makes your site more professional looking and easier to navigate. On the other hand, extra, useless code distracts from the navigation and appearance of your site. Also, a sloppy code can confuse spiders, and they will not pick up the really important content on your site.
Check other related article: How Keyword Research Can Help Your Medical Practice SEO Efforts